{"id":1691,"date":"2022-12-12T15:31:28","date_gmt":"2022-12-12T12:31:28","guid":{"rendered":"https:\/\/aderaexecutive.com\/?p=1691"},"modified":"2022-12-12T15:31:28","modified_gmt":"2022-12-12T12:31:28","slug":"what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin","status":"publish","type":"post","link":"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/","title":{"rendered":"What did the founder of Salesforce think when he talked about the mindset of the Beginner (Japanese shoshin)?"},"content":{"rendered":"<p>I recently listened to\u00a0 an interview with\u00a0 Salesforce co-founder Marc Benioff on\u00a0 Yahoo Finance. He stressed the importance\u00a0 of keeping\u00a0 a\u00a0 &#8220;beginner\u00b4s&#8221; mindset in business and\u00a0 management.<\/p>\n<p>The beginner&#8217;s way of thinking (<em>shoshin<\/em> in Japanese) is an idea originating in Zen Buddhism that emphasizes openness to\u00a0 new ideas, the desire to experiment, putting old truths,\u00a0 filters, attitudes aside, and looking at things with a fresh look. Just what every field starter does and thinks about having a white sheet of paper in front of them. Benioff stated that the beginner sees opportunities and new ideas first and foremost, while the expert in the field sees limitations and risks.<\/p>\n<p>The opposite of the beginner&#8217;s way of thinking is the so-called<em> Einstellung<\/em> effect: a person, due to his experience and expertise, prefers already established paths and methods of problem solving.<\/p>\n<p>At Salesforce, Benioff says, they sit down with colleagues at the beginning of each year, forget what they&#8217;ve done so far and try to look at\u00a0 everything in the organization as a white sheet of paper. The question is asked: what do we want? What is important? How do we want to achieve things?\u00a0 Where do we know that we have achieved our goals?etc. They test and, if necessary, redefine their core values, which are operationalized into clear codes of conduct.\u00a0 If our core value is\u00a0 trust, then we\u00a0 think about\u00a0 how we\u00a0 gain trust, how we measure\u00a0 it, how we know that\u00a0 we are trusted, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently listened to an interview with Salesforce co-founder Marc Benioff on\u00a0 Yahoo Finance. He stressed the importance\u00a0 of keeping\u00a0 a &#8220;beginner\u00b4s&#8221; mindset in business and management.<\/p>\n","protected":false},"author":6,"featured_media":1093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stc_notifier_status":"sent","_stc_notifier_sent_time":"2022-12-12 16:02:11","_stc_notifier_request":false,"_stc_notifier_prevent":false,"_stc_subscriber_keywords":"","_stc_subscriber_search_areas":"","inline_featured_image":false,"footnotes":""},"categories":[84],"tags":[],"class_list":["post-1691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What did the founder of Salesforce think when he talked about the mindset of the Beginner (Japanese shoshin)? | Adera Executive Search<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What did the founder of Salesforce think when he talked about the mindset of the Beginner (Japanese shoshin)? | Adera Executive Search\" \/>\n<meta property=\"og:description\" content=\"I recently listened to an interview with Salesforce co-founder Marc Benioff on\u00a0 Yahoo Finance. He stressed the importance\u00a0 of keeping\u00a0 a &quot;beginner\u00b4s&quot; mindset in business and management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/\" \/>\n<meta property=\"og:site_name\" content=\"Adera Executive Search\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100086153144180\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-12T12:31:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aderaexecutive.com\/wp-content\/uploads\/2022\/09\/Adera-Executive-Search-Blog-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"alo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"alo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/\"},\"author\":{\"name\":\"alo\",\"@id\":\"https:\/\/aderaexecutive.com\/#\/schema\/person\/abbcbe94d1c92a1742a1151b33c467eb\"},\"headline\":\"What did the founder of Salesforce think when he talked about the mindset of the Beginner (Japanese shoshin)?\",\"datePublished\":\"2022-12-12T12:31:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/\"},\"wordCount\":268,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aderaexecutive.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aderaexecutive.com\/wp-content\/uploads\/2022\/09\/Adera-Executive-Search-Blog-12.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/\",\"url\":\"https:\/\/aderaexecutive.com\/en\/what-did-the-founder-of-salesforce-think-when-he-talked-about-the-mindset-of-the-beginner-japanese-shoshin\/\",\"name\":\"What did the founder of Salesforce think when he talked about the mindset of the Beginner (Japanese shoshin)? 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